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Point people more directly

Why do people write stuff like:

For more information, sign on to your Bill Pay service, click Help at the top of any Bill Pay screen, click the "How Do I..." tab and select "How do I change the payment option for one of my current payees?"

Instead of "For information about how to change your payment options click here" or "How do I change the payment option for one of my current payees?""? I mean why do they insist on leading you through a maze to get to the answer?!?